Groovalo

Groovalo is a new record-of-the-month club in the shape of an ethical vinyl subscription. Apart from delivering vinyl to doorsteps, the club reinvests in the creative community. It also connects musicians and fans through a monthly magazine, the Liner Notes, and by letting artists select the next artists to be included. It’s like a fairtrade organic coffee subscription, but for music.

I established jazz partnerships and led the Groovalo launch marketing campaign in autumn 2020. The resulting media coverage included Jazzwise, Sound Matters and LP Magazin (Germany).

Groovalo logo
Groovalo image
Groovalo logo