Groovalo

Groovalo is a new record-of-the-month club in the shape of an ethical vinyl subscription. Apart from delivering vinyl to doorsteps, the club reinvests in the creative community. It also connects musicians and fans through a monthly magazine, the Liner Notes, and by letting artists select the next artists to be included. It’s like a fairtrade organic coffee subscription, but for music.

I established jazz partnerships and led the Groovalo launch marketing campaign in autumn 2020. The resulting media coverage included Jazzwise, Sound Matters and LP Magazin (Germany).